In a bid to strengthen its position as the king of electronic commerce, Amazon has unveiled a new store for three-dimensionally printed items, according to TechCrunch.
The store offers goods that can be tailored to a buyer’s preference. Sizes, colours, designs and materials can be customised. Items on sale include jewellery, electronics, home décor, kitchen supplies, toys and games as well as products made by several Amazon partners like 3DLT, Mixee and Sculpteo.
“The introduction of our 3D Printed Products store suggests the beginnings of a shift in online retail — that manufacturing can be more nimble to provide an immersive customer experience,” said Petra Schindler-Carter, Sales Director at Amazon Marketplace.
There is a broad range of prices depending on the size and material of the goods purchased.
At the same time, Amazon has launched a new tool for personalising a number of 3D-printed designs. This widget allows users to select from several basic templates, choose a colour, and then pick the material that will be utilised.
Not only does this provide users with a 360-degree preview of the finished product, it also allows them to fine-tune the item’s design with changes to the thickness and other parameters.
Amazon is betting on the fusion of two emerging trends: the growing popularity of 3D printing technology and the growing demand for a bespoke shopping experience.
“When you take into consideration the investment needed for manufacturing products, 3D printing offers a cost effective alternative that benefits customers by limitless product options,” added Sculpteo Co-founder Clément Moreau.