The smartphone market has recently been dominated by Apple and Samsung. Now BlackBerry is hoping to join them at the top with the launch of its Q5, a low-cost, brightly coloured smartphone targeting emerging markets.
Chief Executive Officer Thorsten Heins, who unveiled the handset at the company’s Live conference in Orlando, is optimistic that the new product will be a hit.
While Heins did not reveal much information about the smartphone’s hardware, he gave a preview of the handset’s 3.1-inch touchscreen and classic QWERTY keyboard. Its design is akin to the BlackBerry Curve as well as the newly launched Q10.
Beginning in July, the phone should be available in selected markets across Asia, Africa, Latin America and the Middle East. It has been announced that the phone will come in red, pink, white, black and orange, but there has been no official word regarding prices.
Whilst BlackBerry has lost a lot of ground to Samsung and Apple in some Western markets, the Canadian firm is eyeing opportunities in markets where smartphone usage is not yet saturated.
Meanwhile, BlackBerry released more information regarding the US debut of the Q10, which was previewed last January. The handset will be offered this summer by Sprint, Verizon and T-Mobile.
T-Mobile announced that the Q10 will be available starting in June, while Verizon stated that it will accept pre-orders in the next few weeks. The handset will be offered by Sprint by late summer.