BlueSwarm Is a Hidden Branding Bug For The Masses

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If Nixon was president today, Watergate probably wouldn’t happen. You don’t need to send goons to break into a hotel when you can probably find campaign strategy details and dirt in some bitter senate page’s blog or Facebook profile.

Sites like BlueSwarm.com make it even easier to find out what people are saying about you, your brand and your competition. And sometimes it’s such a bitter pill to swallow, your gag reflex will be put to the test.

The concept behind BlueSwarm isn’t new, but what it does is take the best of Google, Technorati and other online engines to create an aggregate profile of what people are saying about you, comprising everything from social media nuggets to blog entries and Twitter posts. The cool part is the dashboard, which allows you to assess the overall tone of what everyone is saying, the total mentions and when they occur, as well as a chart plotting what type of media are tracking you.

In other words, if you were paranoid before, you’ll be downright petrified now. In tracking my little freelance business, which includes reviewing movies for the local online paper, I ran across several basement bloggers making fun of everything from my lexicon to my personal appearance. Good times. Luckily, you can choose to save or block specific feeds if you, your company or brand can’t weather the self-esteem stomach punch.

Bluestorm’s one-stop-shop concept and unexpected features are brilliant. However, there are some design and functionally flaws that need to be tended to, front fuzzy fonts and error messages popping up at the wrong time to random white boxes blocking instructional copy.

Of course, as soon as this blog goes live, odds are BlueSwarm will instantly know.

Author Bio

Tech Guru

Passionate about the latest Technology. I enjoy traveling and Photography.

3 Comments
  1. ryanwaggoner

    November 26, 2008 at 9:29 am

    Far be it from me to disappoint 🙂

    Thanks for the writeup…it's clear that you get what we're trying to do, which is encouraging. I would love to hear more specifics about how we can improve our offering and fix some of the issues that you mentioned. We're working very hard on the next iteration of BlueSwarm, which will hopefully address most of your concerns and add a lot of functionality that we're very excited about. One of our big points of focus going forward is to build tools and features that make it easier to engage in the conversations around your brand, rather than just passive monitoring.

    Anyway, just wanted to say thanks…please do contact me with that feedback!

    Ryan Waggoner
    Cofounder, BlueSwarm
    ryan@blueswarm.com
    650-646-3914

  2. ryanwaggoner

    November 26, 2008 at 2:29 pm

    Far be it from me to disappoint 🙂

    Thanks for the writeup…it's clear that you get what we're trying to do, which is encouraging. I would love to hear more specifics about how we can improve our offering and fix some of the issues that you mentioned. We're working very hard on the next iteration of BlueSwarm, which will hopefully address most of your concerns and add a lot of functionality that we're very excited about. One of our big points of focus going forward is to build tools and features that make it easier to engage in the conversations around your brand, rather than just passive monitoring.

    Anyway, just wanted to say thanks…please do contact me with that feedback!

    Ryan Waggoner
    Cofounder, BlueSwarm
    ryan@blueswarm.com
    650-646-3914

  3. Term Paper Writing

    April 2, 2011 at 11:40 am

    These kind of post are always inspiring and I prefer to read quality content so I happy to find many good point here in the post, writing is simply great, thank you for the post!

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