Britons dominate mobile web use

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Residents in the UK consume more data on their tablets and smartphones compared to other countries across the world, according to a report by Ofcom, the independent regulator of the country’s communications industry.

Placing 17 countries including the US, Germany, France, China and Russia in a comparative study, the report found that each individual in the UK downloads about 424 megabytes (MB) of data each month, which is a nearly 60 per cent boost from 2011.

Ranking second place in data usage is Japan with 392 MB, while the US bagged the sixth spot with 319 MB, reported The Guardian. On average, internet users in the UK spend about 728 minutes or 12.13 hours each week surfing the net, which is a surprising drop from 2011’s 746 minutes or 12.43 hours.

The UK has become engrossed with social media sites such as Twitter and Facebook. Of course, the country also got hooked on watching videos on YouTube as well as rocking out to online music services. More and more people have also thrown out their TV remote controls and watched TV shows via the internet instead, suggested Ofcom.

Aside from that, a report by The Financial Times revealed that smartphone penetration in the UK is one of the highest in the world, where 58 per cent of the population owns such devices while less than 25 per cent owns a tablet computer.

Despite all this, the UK government stalled the implementation of the 4G mobile network across the country. This move was criticised because the network can handle bigger data usage.

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David is an expert in Social Commerce. He is fascinated about how Social Marketing fits in with all other online elements and how it is constantly evolving.