Do Your Friends Know What You Do?
Statistics have shown that the majority of your friends actually do not even know what you do for a living.âˆšÃ‡Â¬â€ The very people who could help you grow your small business or service tend to not even know how to help you.âˆšÃ‡Â¬â€ Since most people enjoy doing business with friends, it is quite important that you make it clear what you do for a living amongst your network of friends.
When running a small business such as a freelance one, informing your friends of the services you provide could become your best source for finding new clients and free word of mouth promotion.âˆšÃ‡Â¬â€ You could start with friends from school, and work your way onto using social networks as a means of self promotion.
Building your business, is ultimately up to you.âˆšÃ‡Â¬â€ If you inform your friends on how you could help them, or their friends, they could become a valuable assets to helping you build a bigger business.âˆšÃ‡Â¬â€ If the people you associate with trust you enough to call you a friend, then obviously they know you for who you are.âˆšÃ‡Â¬â€ Your friendship is the primary importance to them, and what you do for work is secondary.âˆšÃ‡Â¬â€ Take advantage of the friendship.âˆšÃ‡Â¬â€ Sometimes it seems embarrassing to ask your friends to help you, since many small businesses function out of a studio apartment.âˆšÃ‡Â¬â€ The only way to grow out of the apartment is by building up a loyal following.
You need to make yourself the “go to” person when you friends are looking for the services that are similar to the ones you provide.âˆšÃ‡Â¬â€ In order to accomplish this, you need to simplify and clarify exactly what you do in terms that a 5 year old can understand.âˆšÃ‡Â¬â€ Use stories and easy to understand examples.âˆšÃ‡Â¬â€ Make it easy for your friends to talk about you with others in their other cirlces of friends.âˆšÃ‡Â¬â€ This is how the multiplier effect works.âˆšÃ‡Â¬â€ Friends tell friends who tell friends.
Be sure to show interest in what your friends do as well, this has to be a two way street.