The concept of a messaging platform within organisations is not a new one. Slack first broached the principle of improving internal communications, which in turn improved productivity and performance. Plenty of companies are trying to innovate this principle, and the Bangkok-based Eko Communications is one of them.
As part of Eko’s recent growth, the company has bagged $5.7 million in Series A funding in a round led by Gobi Partners. Eko intends to introduce mobile-centric communications to large companies with more than 1,000 staff members. This is what sets them apart from larger competitors like Slack. The billion-dollar U.S. company is embedded in a huge number of tech companies, but Eko is definitely aiming for a different clientele.
“We’re very different,” said Korawad Chearavanont, founder and CEO. “If you look at Slack’s client base, it’s very techy and focused on small teams… when the team becomes too big, it becomes less strong. With Eko, the bigger the team becomes, the stronger it is. For companies with less than 100 employees we’d recommend going to a rival.”
Chearavanont, who hails from Thailand, came up with the idea for Eko while attending college in New Jersey. Eko started out in New York but is currently relocating to Thailand. The key reason for the move is to be closer to some of its largest clients, such as Thai mobile operator True, hotel chain Radisson, and 7-Eleven.
The Eko product has a variety of features including a broadcast system and alerts that allow companies to send messages to their entire staffing establishment or filter them to specific staff based in a particular location or on a particular team. The Eko app is fully customisable, and the company using it can apply its branding logo. The staff feedback collection feature allows companies to gauge views from a wide range of staff members.
Eko is competing in an ever-growing market, but Chearavanont is confident, saying: “Our strategy is long term. We don’t just want to be an enterprise messaging app, we want to be a mobile enterprise platform.”