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Ford Becomes First Automaker to Launch Spotify In-car

Submitted by Craig Agranoff on Monday, 4 March 2013 No Comment

Ford drivers who use the SYNC AppLink in their in-dash infotainment system will soon have access to the streaming music service Spotify from in the car.  This marks the first time that any automotive manufacturer has offered the industry-leading streaming service in their cars.  Most offer only Pandora.

With a new Spotify app for the SYNC system, Ford drivers will have full access to their playlists, song libraries, streaming stations, friend’s playlists, etc.  What’s more, it’s available through voice activation, which means it’s entirely hands-free.

“Spotify brings you the right music for every moment: on your computer, your mobile phone, your tablet, your home entertainment system and soon also in your Ford vehicle,” said Pascal de Mul, global head of hardware partnerships, Spotify, in a release. “Our collaboration with Ford SYNC AppLink will enable music-loving drivers to enjoy access to Spotify’s huge catalog of more than 20 million tracks while on the road.”

As of now, Ford says that they have over a million vehicles currently on the road that can use the SYNC AppLink Spotify app.  This is one of the fastest-growing options in Ford vehicles, so the company expects that number to double this year.

From the voice-activated menus, Spotify users in their Fords will be able to not just choose songs or playlists, but have the SYNC system announce the song to be played, can order a song be “starred or unstarred”, can add tracks to a “Road Trip” playlist for the car, ask for music similar to what is being played, choose from the ten most recently played tracks for replay, and more.

Even social sharing will work on the road, with the ability to post a track to Facebook or Twitter, just like you can from your desktop.

Very cool.


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