FOWA MIAMI: Dave Morin of Facebook
For 1000′s of years everything we did was social, including the games we play, life, love and happiness.âˆšÃ‡Â¬â€ Its always been social.âˆšÃ‡Â¬â€ In the last 20-30 years everything became private, with the advent of the computer. The building blocks to build social things didn’t exist yet, so most people played games alone on their pc.
In the last ten years we became social.âˆšÃ‡Â¬â€ For the last 2 years, we have been thinking about people.âˆšÃ‡Â¬â€ We have looked beyond the keyboard.âˆšÃ‡Â¬â€ We have neglected to think about the person behind the keyboard.âˆšÃ‡Â¬â€ The web is not just about information.âˆšÃ‡Â¬â€ The web is about people.âˆšÃ‡Â¬â€ Right now there has never been a more awesome time to work on the web.âˆšÃ‡Â¬â€ The building blocks are there to build social applications on the internet.âˆšÃ‡Â¬â€ The social graph is there and facebook is one of the companies trying to help sort it out.
Facebook connect is the first step in enabling people to become social.âˆšÃ‡Â¬â€ They are breaking down the walls of facebook, and giving us the opportunity to connect the things to bring to our sites.
3 ways:âˆšÃ‡Â¬â€ Identity, friends, feed, are the core of what makes facebook the way it is today.
Identity:âˆšÃ‡Â¬â€ Give your users identity, the control to be open.âˆšÃ‡Â¬â€ Give them the ability to connect themselves online.
User Control: core fundamental behind this.âˆšÃ‡Â¬â€ You have to give the user control.âˆšÃ‡Â¬â€ Facebook connect enables the privacy controls that are found on facebook to go with you, wherever you go.
Friends:âˆšÃ‡Â¬â€ Give your users the power to connect.âˆšÃ‡Â¬â€ Link up friends on your site in a way you have never done before.âˆšÃ‡Â¬â€ Social Context is the most powerful filter for the web.âˆšÃ‡Â¬â€ The best way to give users new content is by giving their friends the filter.
Feed:âˆšÃ‡Â¬â€ give your users the power to share.
What is the future of social?âˆšÃ‡Â¬â€ “Put your data on the web.”âˆšÃ‡Â¬â€ Linked data, put yourself on the web, the web is not about information.âˆšÃ‡Â¬â€ The web is about people.âˆšÃ‡Â¬â€ BE MORE OPEN AND HELP YOUR MEMBERS CONNECT.âˆšÃ‡Â¬â€ The side effects of sharing and being more open are vast.