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Home » social commerce

Google Shopping offers the best deals – we checked

Submitted by Craig Agranoff on Monday, 9 December 2013 No Comment

This time of year, everyone is looking for great deals to fill stockings and make up for bad gifting ideas. So where are the best deals online right now? Well, if you’re looking for a specific product, then you’ll very likely find the actual best deals on Google Shopping rather than on one of those shopping network search engines or sites.

Why?

Probably because of the way some of those sites prioritize results, which often puts the best deal for them at the top rather than the best one for you. Google Shopping, on the other hand, puts the best deal by price, every time. It’s only limitation is that it does not often include special discounts or promotions that may not be directly listed on the product’s page. You may find a few of these deals on other sites, but while Google isn’t perfect, Shopping does nearly always show off the best deal.

To make sure of that, we did some tests. I chose some random products by specific brand name and then went shopping for them on five popular shopping sites including Google Shopping. These sites included Nextag, Shopzilla, PriceGrabber, and Amazon.com. I included Amazon since it’s the go-to destination for the majority of online shoppers and includes products that are not necessarily sold by Amazon themselves, resulting in multiple results for the same item when searching. So it more or less fits our criteria.

I searched for a Black & Decker toaster oven, a pair of Nike tennis shoes, a mattress cover, and a pair of Bose iPhone headphones. In all but the Bose headphones, Google Shopping showed me the best price available right at the top of the sorted-by-price list (I included shipping costs in the total). The Bose headphones were a better deal at Amazon from a specific seller, but only by about $1.

Go ahead, replicate this test with similar items and see what you come up with. I was pretty surprised.


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