Google Versus Facebook in Head to Head to Buy Groupon

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FacebookGoogle may be the only one in the running to buy Groupon at the moment, but this bid is still part of a head-to-head battle that it is involved in with Facebook – and Facebook is beninning to pose something of a threat .

The targeting of adverts, which Facebook has done with much success, is seen as a threat to Google, and this is why its potential acquisition of Groupon could be rather interesting. Groupon has declined to make any comment over the potential bid, but coming just two years after it first burst onto the market, it has certainly garnered a lot of attention.

Everyone knows that Google is the big winner in the search engine category. But when it comes to local searches and targeted local searches, Facebook is thought to be out in front. In any event Google apparently sees the social media site as a major threat, and its interest in Groupon could lead to interesting developments in the future.

Of course it is not yet certain whether any purchase will actually take place. But the potential $6 billion offer for the company is far more than it was valued for earlier in the year. Back then it was valued at less than a quarter of that price.

Keep an eye on the headlines to see if any potential sale does actually take place.

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1 Comment
  1. vanzari auto online

    January 27, 2011 at 5:07 pm

    I think this initiative has two major advantages: a community in which it consolidated and strengthened and refined character of the men who took part in it. I hope these initiatives will be increasingly more, and separate communities and people will understand that they must work together. Just so the results will not delay to appear.

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