Thanks to stronger sales channels and higher brand awareness in other countries, Huawei Technologies Co Ltd’s smartphone shipments in the first half of 2014 surged 62 per cent compared to the same period a year ago, according to Reuters.
In the first half of the year, the China-based phone maker delivered a total of 34.27 million handsets across the globe, accounting for 43 per cent of its annual target of 80 million smartphones.
“We recorded faster growth in areas such as Middle East and Africa and Latin America, with 275 per cent and 550 per cent year-on-year growth in the second quarter, respectively,” said Huawei’s VP for marketing, Shao Yang.
“Based on the growth momentum at the moment, we are firmly moving toward our full-year target,” he said. Shao also pointed out that smartphones comprise 97 per cent of the company’s global phone shipments.
On a quarterly basis, Huawei’s smartphone shipments around the world surged by 85 per cent from a year ago to reach about 21 million units in Q2 2014.
In contrast, Samsung’s profit for the second quarter is expected to fall due to stiffer competition from Chinese phone makers who sell high-end units at more affordable prices.
Interestingly, about 20 per cent of Huawei’s 80 million target consists of mid- to high-end smartphones, up from 16 per cent last year.
Nevertheless, Samsung retained the top position in the global smartphone industry in Q1 2014 with a 30.8 per cent market share, followed by Apple with 15.2 per cent. Huawei is trailing the pack with just 4.7 per cent.