iPhone dominates AT&T’s smartphone activation for Q2 2012

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The iPhone is dominating the market as it accounts for 73 per cent or 3.7 million of AT&T’s 5.1 million smartphone activations, according to AT&T’s quarterly financial statements.

AT&T also revealed that new activations accounted for 22 per cent of its iPhone sales.

On the other hand, Verizon said that it only sold 2.7 million iPhones in the second quarter, which accounts for just 45 percent of its smartphone sales. This is a drop from the 3.2 million iPhones sold last year.

Although the iPhone 4S is no longer brand new, it is still enjoying immense popularity.

According to AT&T, smartphone sales remain strong as revealed by the 5.1 million sold in Q2 2012. As for the sales of postpaid devices, smartphones accounted for 77 per cent of the total.

“At the end of the quarter, 61.9 percent, or 43.1 million, of AT&T’s postpaid subscribers had smartphones, up from 49.9 percent, or 34.1 million, a year earlier”, added AT&T.

AT&T’s financial statement also said that the company’s average revenue per unit (ARPU) for smartphones is twice as much as that for other types of phones.

In addition, over 33 per cent of postpaid smartphone customers of AT&T use a device that has 4G capability, mainly because AT&T’s 4G network allows the iPhone 4S to download up to three times faster than any other carrier.

AT&T emphasised that although a new Android device is being released almost every other week, the demand for the iPhone shows that it is still the most preferred by consumers.

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