“Free” is the future of failure. People are used to paying for things, they find value in it.âˆšÃ‡Â¬â€ It is a lot more likely for a free service to go out of business.âˆšÃ‡Â¬â€ As these companies go out of business,âˆšÃ‡Â¬â€ it damages the entire industry and cause people lose trust.âˆšÃ‡Â¬â€ Free converts, but pay converts even better!âˆšÃ‡Â¬â€ Charge people!
When you have paying customers you have obligations to your customers.âˆšÃ‡Â¬â€ When they are not paying, you do not have obligations, and that is bad.âˆšÃ‡Â¬â€ The only people who can offer a free service are those that can subsidize it, like google, aol, and yahoo and even they are having trouble making it work.
Failure is not cool, you will not succeed because you have had previous good failures.âˆšÃ‡Â¬â€ If you are starting something new, don’t be intimidated by failure.âˆšÃ‡Â¬â€ Failure is a virus that is infecting the tech world, and has somehow managed to become cool.âˆšÃ‡Â¬â€ He suggests that we learn from our successes and not mistakes. We should focus on the good stuff we did with the company and build on only the good things next time.âˆšÃ‡Â¬â€ Jason states that all you learn from failure is what NOT to do the next time.âˆšÃ‡Â¬â€ Never what to do right in order to succeed.âˆšÃ‡Â¬â€ Focus on the things you do right and do them over again.âˆšÃ‡Â¬â€ Put your energy towards what is working at the smallest level.âˆšÃ‡Â¬â€ Focus on your by products and what else you can sell and do.
When an Audience member asked:âˆšÃ‡Â¬â€ How do you compete with the other companies?
Jason responded “I just don’t care about the others ”
He also suggests that before you hire someone for a new position in your company, you need to do the job yourself and not leave it in the hands of someone else.
For effective emails to customers, he notes that 37 signals switched to sending html emails instead of text.âˆšÃ‡Â¬â€ When sending coupons, % coupons drive more sales then dollars off.âˆšÃ‡Â¬â€ So 20% off is better then $20 off.âˆšÃ‡Â¬â€ They are getting better click through rates, and if you want to highlight something it is easier to get it across visually instead of BOLD and caps.âˆšÃ‡Â¬â€ Just make sureâˆšÃ‡Â¬â€ the newsletter is short, and sweet.âˆšÃ‡Â¬â€ It is better to send out many small newsletters, then one gigantic one.
37 signals only has 12 people.âˆšÃ‡Â¬â€ The best productivity tip is to stay the hell away from one another.âˆšÃ‡Â¬â€ Interruption is the enemy of productivity.âˆšÃ‡Â¬â€ If you wanna get work done, stay away from everyone else.âˆšÃ‡Â¬â€ Sometimes having work at home time is good.âˆšÃ‡Â¬â€ Maybe have kindergarten time at the office where nobody can talk to each other from 1-4 on tuesdays and thursdays.
Focus on passive collaboration.âˆšÃ‡Â¬â€ Post a message, send an email and they will get to them during the time they can.
In response to the question another audience member asked: “When is the time for the new app?”, Jason stated that 37signals always builds the things they needed.âˆšÃ‡Â¬â€ So they build it cause it is something they wanted and needed.âˆšÃ‡Â¬â€ It becomes pretty hard to maintain multiple products.âˆšÃ‡Â¬â€ You need more infrastructure, and then you end up neglecting your other projects