Kallow Offers Magic Bullet For Electronics Shopping
How easy is too easy?
Shopping start-up Kallow.com doesn’t just take the guesswork out of buying new consumer electronics – it takes all decision-making out of the process.
When you cruise this shopping channel and select a product category, like laptop or universal remote control, you get one suggestion. That’s right, just one, whether it’s a Macbook or a Logitech Harmony Universal Remote.
Kallow is kinda like woot!, the much ballyhooed shopping portal that hocks just one item a day. But there are a few exceptions, namely, that Kallow doesn’t promise a daily refresh and its prose just isn’t quite as witty or compelling. Both can easily be improved, though.
Years ago, the now defunct Circuit City tried a brick-and-mortar one-off called Iris, targeting women with demystified consumer technology. It failed miserably.
Hopefully Kallow will fare better. If it keeps increasing its product categories - maybe adding low-end and high-end pricing options – and even leverages its blog to encourage repeat visits and shopping, there is a good chance an American shopping public suffering from technology overload will latch on.
