Leapfish Meta Search..Again
You might recognize Leapfish from a couple of years ago when they were doing domain name appraisals. They’ve revamped themselves and are now under the ownership of DotNext in California offering a new meta search engine.
Maybe you haven’t heard of a meta search engine before, there aren’t many out there. They are those search engine portals that aggregate all of the relevant searches from pure search engines like Google and Yahoo and ad extras like result comparisons and images.
Leapfish differentiates itself from other meta’s with its (non-customizeable) widgets that
highlight the latest news, weather, and stock market reports.
It appears that Leapfish’s real goal is to gain advertising revenue, which they are actively recruiting by contacting potential advertisers for. You can “buy” keywords and get guaranteed top position in their search results for a flat fee, which varies depending on the keyword/phrase, and a 5% renewal fee per annum. These top spots are, of course, re-sellable.
Of course, a new search startup isn’t a bad thing and it would be great to see one that really innovates the market and grows quickly in market share. I just don’t think Leapfish is it. So far, nothing new, innovative, or even promising is forthcoming from this site. In most ways, Leapfish seems to be a step backward, if anything.
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