Leapfish Meta Search..Again

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picture-25You might recognize Leapfish from a couple of years ago when they were doing domain name appraisals. They’ve revamped themselves and are now under the ownership of DotNext in California offering a new meta search engine.

Maybe you haven’t heard of a meta search engine before, there aren’t many out there. They are those search engine portals that aggregate all of the relevant searches from pure search engines like Google and Yahoo and ad extras like result comparisons and images.

Leapfish differentiates itself from other meta’s with its (non-customizeable) widgets thatpicture-24 highlight the latest news, weather, and stock market reports.

It appears that Leapfish’s real goal is to gain advertising revenue, which they are actively recruiting by contacting potential advertisers for. You can “buy” keywords and get guaranteed top position in their search results for a flat fee, which varies depending on the keyword/phrase, and a 5% renewal fee per annum. These top spots are, of course, re-sellable.

Of course, a new search startup isn’t a bad thing and it would be great to see one that really innovates the market and grows quickly in market share. I just don’t think Leapfish is it. So far, nothing new, innovative, or even promising is forthcoming from this site. In most ways, Leapfish seems to be a step backward, if anything.

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3 Comments
  1. Mark

    February 25, 2009 at 10:24 am

    Hi Aaron, This is Mark Kithcart, Director of Marketing at Leapfish. Thanks for the review. I agree we definitely have a revenue creation model for advertisers that will also allow us to create the best overall search engine out there.

    We launched November 3, 2008 (went 'live' just under 3 months ago) – but we are far from finished creating the engine and pulling relevant data from multiple sources on the internet.

    So as far as new and innovative; we will be launching new features that will pull from even more sources, API's and connect deeper into the social and real time internet.

    Thanks again for taking a look.

  2. Mark

    February 25, 2009 at 3:24 pm

    Hi Aaron, This is Mark Kithcart, Director of Marketing at Leapfish. Thanks for the review. I agree we definitely have a revenue creation model for advertisers that will also allow us to create the best overall search engine out there.

    We launched November 3, 2008 (went 'live' just under 3 months ago) – but we are far from finished creating the engine and pulling relevant data from multiple sources on the internet.

    So as far as new and innovative; we will be launching new features that will pull from even more sources, API's and connect deeper into the social and real time internet.

    Thanks again for taking a look.

  3. Club Penguin Cheats

    September 9, 2009 at 6:48 am

    Thanks for the review. I agree we definitely have a revenue creation model for advertisers that will also allow us to create the best overall search engine out there.

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