Lumia smartphones snapped up last year

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Smartphones from Microsoft and Nokia have closed the past year on a high note, with sales surpassing forecasts of analysts, according to media reports.

Several days after Microsoft CEO Steve Ballmer gate-crashed the keynote speech of the International Consumer Electronics Show (CES) proclaiming that its mobile operating system Windows Phone 8 is doing very well, a financial update from Nokia confirmed that demand is indeed sizzling.

Finnish handset maker Nokia is Microsoft’s largest smartphone partner and is the manufacturer of the flagship phone Lumia. In total, Nokia sold 4.4 million units of Lumia smartphones in Q4 2012 and the appetite for the phone was so great that Nokia found it hard to keep up with the demand.

Although it’s still too early to tell if Nokia and other Windows Phone manufacturers such as Samsung and HTC can sustain this momentum, the success proves that the global market is still ripe for other handsets and mobile operating systems.

It can be said without a doubt that the manufacturer of the BlackBerry, Research in Motion (RIM), is watching the latest developments. RIM is expected to unveil its own new smartphone and operating system on 30 January in an effort to revive the limping company and win back clients it lost to Apple’s iPhone and handsets with the Android operating system.

Whatever the outcome, consumers will surely be spoilt for choice because competition drives innovation and reduces prices, offering consumers better value for their money. People are advised to watch out for the launch of high-tech mobile devices that were shown at CES.

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dave

David is an expert in Social Commerce. He is fascinated about how Social Marketing fits in with all other online elements and how it is constantly evolving.