Motorola Mobility’s low-cost Moto G went on sale in the United States on Tuesday, far earlier than its scheduled debut in January 2014.
Available on Motorola.com, the Moto G smartphone has no SIM lock, no contract and comes with an unlockable bootloader. The 8GB version retails in the US for $179 while the 16GB unit costs $199.
In a CNET report, Motorola CEO Dennis Woodside attributed the device’s early launch to strong demand overseas as well as the company’s ability to beef up the manufacturing process more quickly than anticipated.
The Moto G’s earlier launch allows Motorola to take advantage of the holiday shopping season.
Although it is the low-cost sibling of the Moto X smartphone, Moto G is expected to sell better because it already has a vast array of partners across the globe. With its attractive price tag and quality, the device is also expected to be a key player in emerging markets.
Operating on Android 4.3 Jellybean, Moto G can be upgraded to KitKat from early next year. It also boasts a Qualcomm Snapdragon 400 processor and a 4.5-inch HD display. Much like its Moto X sibling, Moto G also comes with a curved design feature, with users having the option to choose from a range of colours for the phone’s back cover.
To date, Moto G is currently offered for purchase in Mexico, Brazil, Argentina, Chile, Germany, UK, Peru, Canada and France. By early next year, the company revealed that the phone will be offered in more than 30 nations with 60 partners, including ones in Europe, Latin America and Asia.