Samsung announced this week that it would start to mass-produce its energy saving, faster quad core mobile, microprocessor to help power the third generation of the Galaxy S, the flagship smartphone under Samsung’s ownership. The new phone is due to be unveiled before the end of April.
As Samsung seeks to extend its customer base and move people away from Apple to rival handsets, they will be sampling the chips to major handset makers such as Nokia, Motorola, and HTC.
The Exynos 4 Quad is based on the British chip designer ARM Holding’s technology known as Cortex 9. It enables devices to perform more tasks in a shorter period of time, which allow users to both stream a video via their device on one core while other cores work to update applications in the background as the device connects to the web and scans for viruses at the same time.
Planning to launch a heavy marketing campaign ahead of the London Olympics in the summer, Samsung will be unveiling the Galaxy S III in London. The firm, who are based in South Korea, is currently the world’s leading manufacturer of mobile application processors and is currently enjoying a boom in sales of its smartphones and tablets due to the effectiveness of the processors.
With this upgrade, it is expected that Samsung could challenge for an even bigger share of the market that is currently dominated by Apple and their ‘i’ devices.