Jorma Ollila, Nokia’s outgoing chairman, has promised a new range of state of the art products, in a move aimed at calming restless investors who have been losing patience with the company’s inability to regain ground lost in the mobile industry.
Speaking to the Financial Times, Mr. Ollila said that the company would be launching a range of hybrid smart mobile devices but would not give a timeframe as to when these devices could be expected. Nokia’s chairman, who will be stepping down after 27 years at the head of the company, admitted that the firm had been slow to react when the smartphone revolution had begun but that he is confident the range of new products would help Nokia gain ground. He added, “Tablets are an important one, so that is being looked into, and there will be different hybrids, different form factors [handset designs] in the future”.
Hannu Rauhala, an analyst, said, “Nokia’s fate in tablets is directly linked to Microsoft, which also has to succeed in this space.”
Nokia has fallen far behind Google Inc. and Apple Inc. in the smartphone business and is pinning their hopes of being able to reinvigorate the company on Lumia, which is a new range of smartphones that use software produced by Microsoft. While Mr. Ollila has once been the subject of praise for taking Nokia from being a toilet paper and rubber boots manufacturer to the world’s number one mobile phone company, he has recently come in for criticism due to the company’s failure to capitalise on what is the fastest growing section of the mobile market.