Business pages have become essential tools in advertising because they give customers the chance to have a better knowledge about a certain product brand. As such, Amazon and Pinterest have introduced their own business pages that will be useful for the promotion of a merchant’s brand.
Amazon has introduced its Amazon Marketing Services business pages, which feature a set of tools with three components: Amazon Pages, Amazon Posts, and Amazon Analytics.
The Amazon Pages component is responsible for providing information regarding the brand. Amazon Posts enables social content to be visible both on Amazon and Facebook. Amazon Analytics evaluates the effectiveness of the marketing promotions through various metrics gathered using Amazon’s ecommerce software.
Amazon business pages appear like a Facebook fan page with a big header image called a “hero widget” as well as a custom URL.
Meanwhile, Pinterest’s business pages have been switched into the so-called “business accounts” section as part of the social scrapbooking site’s goal to assist businesses in delivering great content as well as easy pinning from their websites.
With Pinterest’s business accounts, the merchants’ business names can be specified rather than using a first or last name. Business categories include Professional, Media, Brand, Public Figure and Online Marketplace as well as Retailer, Local Business and Institution/Non Profit.
Both Amazon and Pinterest business pages require merchants to undergo a verification process to ensure ownership and access to their websites through authorised representatives.