Samsung and China continue to enjoy a great relationship as the South Korean electronics giant has retained its lead in the Chinese smartphone market for the past five quarters. The company has surpassed its own record by selling over ten million units in just a single quarter.
The Korea Herald, citing data from US-based research firm Strategy Analytics, recently reported that Samsung sold 12.5 million phones in China within the opening quarter of 2013. As a result, its market share rose by 2.2 percentage points to 18.5 per cent compared to the previous quarter.
This record-breaking figure also marks the first time that Samsung has managed to sell more than ten million phones in China in a single quarter, noted Strategy Analytics.
Meanwhile, Huawei bagged the second spot with 8.1 million smartphone sales, surpassing local rival Lenovo with 7.9 million units. The brands are followed by Chinese manufacturer Coolpad, which sold 7 million units, and ZTE with 6.4 million units.
Although Apple is considered Samsung’s main rival, the company only managed sixth place with 6.1 million smartphones sold. Meanwhile, LG Electronics sold only 100,000 units in China, translating to a 0.1 per cent market share. This marks LG’s most dismal performance in China to date.
Since 2012, Samsung has been the undisputed leader in China’s smartphone market, with sales soaring by nearly three-fold to 30.06 million in 2012 from just 10.9 million in 2011. This translated to a 17.7 per cent market share last year, according to a previous Strategy Analytics report.