Apple’s archrival Samsung secured 17.7 per cent of China’s smartphone market in 2012, selling more than 30 million units. This marks a significant rise from the 10.9 million units sold a year ago, according to recently released data by Strategy Analytics.
Comparatively, Chinese tech company Lenovo bagged the second spot with a 13.2 per cent market share, followed by Apple in third with 11 per cent. Huawei and Coolpad followed behind at 9.9 per cent and 9.7 per cent respectively
Notably, the market share of former leader Nokia slumped from 29.9 per cent in 2011 to a disappointing 3.7 per cent, taking the seventh spot last year.
Korean giant Samsung is definitely making it big, as it has clinched its biggest share of the pie in China for the first time. This success is attributed to Samsung’s collaboration with Chinese telcos and the growing popularity of its brand, noted industry observers.
Samsung’s rise to the top is also considered timely as China has rapidly emerged among the world’s most vital markets. Just last month, the country surpassed the US in terms of overall smartphone activations, revealed research company Flurry.
Meanwhile, Apple has been trying to reverse its sagging fortunes in China. However, the Cupertino-based company is adopting a cautious approach in an effort to preserve its profit margins and the premium quality of its products.
As the average Chinese workers find it hard to afford Apple’s products, the firm had implemented instalment plans for a number of its mobile devices. However, experts are still urging Apple to launch a more affordable version of the iPhone so that it can secure a bigger share of China’s market.