If you have not yet heard of Moontoast, a social commerce company start up, the chances are this will all change in the very near future. Indeed the company has recently secured $6 million in funding to help it take its business to the next level.
Moontoast provides a social commerce platform that also offers social analytics, enabling users to make money from the traffic they generate on social media sites. Their model works for celebrities, publishers, music, and retail, thus appealing to a wide selection of people who are currently engaging with their audience on a range of popular social media sites.
The company provides ways in which people can sell directly to their target audience on sites such as Facebook. This occurs via the Social Store function, although there are also other ways in which people can buy from you. The main point to note is that people do not have to leave their social media site in order to make a purchase. This makes selling easier than ever, regardless of the social media sites you happen to frequent the most.
The new round of money will help Moontoast develop and enhance their offering even more. It seems to fill a gap in the marketplace at the moment, providing an easy to use service that combines social media with social analytics, and with social selling. It will be intriguing to see where it stands in twelve months from now.