Major businesses and other prominent brands have been doing their best to boost their influences on social networking sites, a big part of which involves making their brand’s sites as visible as possible to a larger audience.
However, it is not only the big players who are abuzz over making social sites a fertile avenue for revenue; small businesses are also getting in on the act.
VerticalResponse, an email marketing software firm, conducted a survey that found out that two-thirds of small businesses are spending more time on social media, suggesting that more small businesses are really starting to realise the potential of social media marketing.
About 43 per cent of small businesses spend a minimum of six hours per week on social media, while seven per cent spend more than 21 hours per week on Facebook, Twitter, and the like.
Another important finding from the survey is that Facebook and Twitter remain the favoured social media by small businesses, with a huge 90 per cent and 70 per cent respectively, while Google+, LinkedIn, and Pinterest were less popular options.
Moreover, small businesses use social media to respond to queries from online customers, building relationships and rapport with people on the web by following, re-tweeting, re-sharing, or reposting. Additionally, they also analyse the traffic that comes from these sources in order to improve their methods and maximise results. Whether a business is big or small, there is much to gain by harnessing the power of social media.