Smartphone Sales to Reach One Billion in 2014

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It has been announced that the sales of smartphones will pass the billion-unit mark in 2014 assisted by a strong demand from China as well as the launch of lower priced low-end handsets according to a report issued by Credit Suisse.

The rise, which will represent a growth of 46 per cent this year, will represent 687.9 million units being in operation by the end of 2012.

Speaking of the report, one analyst said, “We see robust growth for the smartphone market in China, which we think will account for 22 per cent of global units by 2015.”  Apple is expected to gain the most ground in an environment likely to see smartphones impacted by the success of tablets and PC’s.

A strong distribution network, along with services and software platforms and innovation in hardware, will help the world’s top smartphone manufacturer corner a 23 per cent share of the market.

The report expects to see Nokia gain an 11 per cent share of the market in the long term, recovering their earnings in 2011 with the help of competitive pricing, strength in brand and carrier support while Samsung, as the world’s second smartphone maker, is expected to also gain a further share of the market.

Unfortunately, it is not all good news for companies, as Motorola, HTC, and Sony are reported to be showing signs of vulnerability with Blackberry facing a rapid decline over the next few years.

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