Nearly half of all adults in the United States say they would not be able to endure a single day without using a smartphone, according to a research commissioned by the Bank of America.
Americans consider these handsets more vital than coffee and TV, while cars and smartphones have the same level of importance for 91 per cent of the respondents, revealed the study published in Bank of America’s first “Trends in Consumer Mobility” report.
Although respondents placed greater importance on the internet and personal hygiene than their smartphone, 91 per cent of them claimed their deodorant is as important as their handset.
Smartphones are more essential than deodorant for 90 per cent of those between 18 and 24 years old, while they are more important than toothbrushes for 93 per cent of the people surveyed.
“Mobile phones have changed the way we live our daily lives and that extends to our finances as well,” said Bank of America’s senior vice president and mobile solutions executive Marc Warshawsky.
Moreover, the study looked into annoying smartphone habits. 38 per cent of respondents are irritated with people who check their phones while on the road, and 15 per cent are peeved by those who share too much personal information on social media sites or speak too loudly on their phone.
The telephone survey was conducted by Braun Research. It involved 1,000 adults aged 18 and over who have a smartphone and either a checking or savings account. Its margin of error is 3.1 per cent.
The company’s representatives also interviewed 300 adults in eight select markets: Florida, Atlanta, Boston, Chicago, Charlotte, California and New York.