Social Commerce Now A Wikipedia Entry

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The term Social Commerce has been added to wikipedia! Here is what they said

Social Commerce is a subset of Electronic commerce in which the active participation of customers and their personal relationships are at the forefront. The main element is the involvement of a customer in the marketing of products being sold. e.g. recommendations and comments from customers. This happens for example when customers publish weblogs with their shopping lists. The term was first introduced by David Beisel[1] and then picked up on by Steve Rubel,[2] and originally referred primarily to sites such as Yahoo!’s shoposphere, and Shopit, where the social component is primarily recommendation and review.

However, the term has been expanded to include a variety of collaborative commerce activities, where the social participation may extend beyond recommendation to collaborative purchasing, such as BountyUp, or fundraising (ChipIn, Crowdfunder, Causes on Facebook).

Social commerce can be correlated with Search Engine Optimization as a way to build inbound links and generate user content, all of which are tools to improve a website’s search results on a given search engine such as Google.

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4 Comments
  1. Berwyn

    September 29, 2008 at 3:40 am

    Collaborative purchasing? Sounds like microPledge.com to me.

  2. Craig (lapp)

    September 29, 2008 at 10:17 am

    Would you say micropledge is similar to tipjoy? Or more like prosper?

  3. ikirigin

    September 30, 2008 at 9:08 am

    MicroPledge seems similar to other sites to get earnings towards a goal. While we try to facilitate this in Tipjoy, we consider ourselves more of a payment processor.

    That means, for example, that I'd love for sites like micropledge and chipin and causes to accept Tipjoy as payment.

    I think there are lots of opportunities for niche directed fundraising. MicroPledge is clearly in a code building niche. Maybe there could be one like etsy, where people ask for certain handmade goods. It's an exciting space because this is why the internet is awesome: lots of people getting together in groups for even the tiniest niche to get real things done.

  4. ikirigin

    September 30, 2008 at 2:08 pm

    MicroPledge seems similar to other sites to get earnings towards a goal. While we try to facilitate this in Tipjoy, we consider ourselves more of a payment processor.

    That means, for example, that I'd love for sites like micropledge and chipin and causes to accept Tipjoy as payment.

    I think there are lots of opportunities for niche directed fundraising. MicroPledge is clearly in a code building niche. Maybe there could be one like etsy, where people ask for certain handmade goods. It's an exciting space because this is why the internet is awesome: lots of people getting together in groups for even the tiniest niche to get real things done.

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