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Tablets are for couples, smartphones for singles: study

Submitted by dave on Friday, 7 December 2012 No Comment

Are you trying to decide which mobile device to give someone this Christmas? Here is something to think about: There is a good chance that singles go for smartphones while married couples opt for tablets. This finding was revealed by a study conducted by digital marketing firm The Search Agency.

According to the company’s 2012 Online User Behaviour and Engagement Study conducted with Harris Interactive’s aid, 49 per cent of singles own a smartphone, while only 43 per cent of couples have one. On the other hand, 45 per cent of couples own a tablet versus 36 per cent for singles.

Mike Solomon, Vice President of The Search Agency, explained that the age difference between the single people and the married couples could have played a more important role than specific habits. Other factors that may have caused the disparity are disposable income, generational differences and the influence children have on their parents.

It is quite typical for married respondents to have deeper pockets so they can easily afford tablets. Aside from that, the baby boomer generation is usually more tech-literate than their younger counterparts because their children might be encouraging them to use the latest tools and devices.

Furthermore, the online research that surveyed over 2,000 US adults also discovered some interesting findings about the mobile hype that took the online world by storm. In fact, a big majority of smartphone users said they have googled on their mobile devices even if they were just within arm’s reach of their laptop or desktop.


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