US tablet ownership on the rise

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A recent survey has uncovered some interesting trends regarding tablet and smartphone use. According to the latest Internet and American Life study conducted by the Pew Research Center, smartphones are mostly popular with Americans in their 20s, while tablets are the preferred device of people aged between 35 and 44.

Another interesting finding is that the percentage of Americans aged 18 and above who possess a tablet soared to 34 per cent in May 2013, a marked increase from the 18 per cent reported in April 2012.

Affluent Americans are also more likely to have a tablet than low- to middle-income earners. Specifically, 56 per cent of respondents who have an annual household income of more than US$75,000 own a tablet PC. The study also found that 49 per cent of college graduates are tablet owners.

In terms of age, people between 35 and 44 are the biggest tablet lovers, with 49 per cent of the respondents having a tablet device, which is similar to the rate of ownership for those with a college diploma.

Although there is a significant difference in tablet ownership based on age, there is no real difference in terms of race, gender or ethnicity. Nevertheless, 35 per cent of the female respondents own a tablet, whilst only 32 per cent of men have one.

Furthermore, only 27 per cent of singles own a tablet, while half of married individuals with children have one, up from just 26 per cent last year.

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