Given the current state of fluctuation in the stock market, it should come as no surprise to learn that Groupon has put the brakes on its planned decision to go public.
Millions of shares have dropped in value in recent days, so it is understandable that such a situation has given the company pause for thought. The original plan was to go public around the end of September, but now it would appear that the date has been delayed. No one knows if or even when the plan to go public will now happen.
Some expert commentators are saying that this is an indication that the bubble has burst when it comes to social media. Whether this is true or not remains to be seen, but many are wondering what Groupon’s next move will be. We have yet to hear whether this has become an official delay or halt in the process of the company going public, but many are assuming that this will indeed be the case.
Many people have become sceptical of Groupon’s success thus far, and are wondering if it can continue moving in the positive direction it has in the past. Every business that wants to go public has to go through a quiet period before it does so. Some question whether Groupon has done this. So perhaps its delay in going public could benefit it rather than harming it. It remains to be seen.