Wednesday, November 12, 2025

Apple delivers strong quarter results

  • by Alex Morrison
  • October 31, 2025
  • 250 views

The performance announced Thursday was driven largely by strong initial demand for its iPhone 17 lineup that went on sale last month

Apple delivered financial results during its summertime quarter that exceeded analyst projections, despite being caught in the crosshairs of a global trade war at the same time the company is scrambling to catch up to its Big Tech peers in the artificial intelligence race.

The performance announced Thursday was driven largely by strong initial demand for its iPhone 17 lineup that went on sale last month.

Although the iPhone 17 lacks the AI wizardry featured in rival devices recently introduced by Samsung and Google, Apple spruced up its latest models with a redesign highlighted by a sleek “liquid glass” appearance on the display screens.

Apple also largely maintained its pricing on its latest iPhones, despite being squeezed by the tariffs that U.S. President Donald Trump has imposed on the U.S. devices that the company mostly makes in India and China. The tariffs cost Apple $1.1 billion during the past quarter and are expected to cost another $1.4 billion during the final three months of the year.

The formula apparently was enough to win over consumers, particularly in the US and Europe, helping to produce iPhone sales totalling $49 billion during the July-September period, a 6% rise from the same time last year. That was slightly below the 8% jump in iPhone sales that had been anticipated by analysts, and less than the 13% jump in sales during the April-June period.

IDC estimates that 58.6 million iPhones were sold worldwide in the July-September quarter, putting Apple second behind Samsung at 61.4 million of their Android-powered phones sold worldwide in the quarter.

Buoyed by the iPhone results, Apple earned $27.5 billion, or $1.85 per share, nearly doubling its profit from a year ago. Revenue jumped 8% from a year ago to $102.5 billion. Both the earnings and revenue eclipsed the analyst forecasts that steer the stock market.

Apple shares soared 3% in extended trading after the numbers came out.

The company expects its iPhone sales to rise at least 10% from last year’s holiday season, according to projections provided by Apple’s chief financial officer, Kevan Parekh. Total revenue is expected to rise at a similar rate.

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