Benefits of a white label social media platform

When building a social media marketing agency from the ground up, what comes first: the clients or the tools for managing clients? Should you use a white label social media platform? You need clients to justify the cost of any tools you use for managing them, but at the same time, you need the right tools and processes in place to retain any clients that you onboard. There are arguments to be made for figuring things out as you go, but as far as your agency’s reputation is concerned, you can’t afford to be unprepared.

A white-label social network lets organisations and individuals build a platform like Facebook, but one which they have ownership over. It’s a turnkey solution that you can customise with your own branding and use to enhance customer relationships.

If you want clients to put the fate of their brand in your hands, you need to be able to show them a clear direction regarding who you are as a business and how you operate.

This is just one reason why white labelling your social media services can prove so valuable.

What is white labelling?

A white label social media platform refers to a third-party product or service that has been branded to appear as though it’s owned by/proprietary to the company using it. The functionality of the product remains fairly consistent from client to client but how it appears to them visually can differ based on any specific configurations or branding variations you might require.

White label social media increases brand visibility

When businesses consider outsourcing social media, they should first ask themselves whether they have an established brand voice. After all, as a social media agency, you probably wouldn’t feel comfortable promoting a client’s content unless you were clear on their branding basics.

The same goes for your own business. You need to showcase your brand’s credibility in order to attract clients and secure trust in your capabilities.

Imagine the first impression you’ll make when setting up a client’s content editorial workflow in a white-labelled portal that only they can access. It’s a lasting impression and one that speaks well of your social media agency’s strategic approach and level of organisation.

Of course, you can certainly get the job done with Google Sheets and Docs, but customisation capabilities are minimal.

When you use social media tools that allow you to white label according to your specific branding and configuration needs, you’re offering clients something they can’t get anywhere else: You’re giving them a reason to believe that you’re a social media consultant they can trust.

White labelling streamlines the client experience

For all of the benefits outsourcing social media services can provide, it can also be an issue. Businesses look to agencies for simplification, but they sometimes end up working with social media agencies that need constant hand-holding.

You need to be an expert partner who understands your client’s needs and can run with them. Otherwise, why shouldn’t they hire in-house and invest in internal training, instead?

As a social media agency, you should be providing a level of customer service that puts clients at ease. This means centralising communications and replying in a timely manner.

White labelling your social media services allows you to better streamline the client experience overall, from the time they first make contact, to the day you build out your first 30-60-90 day plan together.

When your branding is displayed across every stage of the buyer journey and client relationship building process, you create a cohesive visual experience.

White labelling your social media services also strengthens the positive association your clients have with the tools you’re giving them to use; the work on their end is minimal as they don’t have to dig through a hierarchy of endless Google Drive folders in order to find what they need from you at any point in time.

Instead, you can provide one fully customisable social media solution for your clients to log into and interact with. As a result, you increase the chances of your clients actually using your white-labelled platform.

This makes it easier for your team to do their job efficiently and deliver higher quality results.

White labelling allows you to charge higher prices

No matter how you structure your approach to invoicing, you need to know the value of what your agency brings to the table. If you’re investing in tools that’ll improve your client’s experience, that should be reflected in your pricing.

That means you can 100% build your white labelling costs into client contracts upfront. You should be charging clients for the experience of working with your team as a whole, not just the end results.

The two, after all, work hand in hand.

You can’t deliver on what’s been promised to clients without the tools and processes you rely on to get the job done.

Digital marketing agencies, and many businesses in general, are infamous for not focusing enough on the numbers. You may be a creative at heart but in order to scale your business, you can’t ignore finances or basic accounting.

Why do you need a white-label social network?

While mainstream social media is often considered the holy grail of digital marketing, it’s only getting harder to make yourself heard among the rising tide of digital noise. But with a white-label social network of your own, you’re the one in control.

1. Keep your brand in focus

White-label products are turnkey solutions that allow you to apply your own branding and enjoy complete ownership over the platform. That means you don’t have to surrender brand visibility and loyalty to a third party like Facebook or Twitter.

2. Brand advocacy

Having your own social network might mean having a smaller audience, but that’s actually an important advantage. With a close-knit community driven by common goals and interests, you have many more opportunities to build brand loyalty and empower brand advocates.

3. More revenue streams

With your brand centre stage, your community members will be far more ready to buy from you. By integrating online shopping or providing paid subscription services, you can add more streams of revenue to grow your business.