The upgrade to the iOS operating system asks users whether they want to allow apps to track their activity
Facebook is urging iPhone users to opt into its controversial ad-tracking ahead of a privacy move by Apple that could curb the practice.
The pop-ups on the US firm’s iPhone and iPad apps tout benefits of its penchant for hoovering up user data to target personalised ads to them.
In a blog post on Monday, Facebook took a further swipe at privacy protections being introduced by Apple with its latest software update.
The upgrade to the iOS operating system asks users whether they want to allow apps like Facebook to track their activity.
It includes a new prompt telling people what data is gathered by smartphone apps and asking for permission to allow it.
To help people make a more informed decision, we’re also showing a screen of our own, along with Apple’s, Facebook said. It will provide more information about how we use personalised ads, which support small businesses and keep apps free.
The full-screen prompt will ask Facebook and Instagram users to allow their app and website activity to be used for ads.
Facebook will highlight that the feature helps to “support businesses that rely on ads to reach customers.”
The social media giant has been waging a public fight against Apple’s plan to ask iPhone users whether to allow apps to track them.
It warned this month that Apple’s notification “suggests there is a tradeoff between personalised advertising and privacy”.
Apple said its pop-up privacy notifications will start appearing on most iPhones in the next few months.
Previously, iPhone users had to dig into their settings to opt out of app tracking. Following the update, Apple devices will reject tracking by default.
Developers forecast that as little as 10 to 13 per cent of Facebook users will opt-in to tracking if given the choice.
The feud between the Silicon Valley giants boiled over last week as Apple’s CEO implied that Facebook encourages disinformation and violence.
Comments (0)
Average Rating: No ratings yet/5 (0 reviews)
No comments yet. Be the first to comment!