Facebook’s marketing strategy raises privacy concerns

Facebook says it has met with some of SA’s banking and insurance groups in the past week to explore how the social network can help them market and distribute their products to the right customers.

Facebook is collaborating with financial services companies across the globe in a move that has enabled targeted marketing, but has also raised privacy concerns.

Facebook ads target users of the social network based on their use of websites and apps based on Facebook’s technologies that include Instagram and WhatsApp. For example, individuals who visit fashion websites will see ads on their Facebook feed for online retailers.