First Bank partners Backbase to boost customer experience

The platform is set to allow the bank to integrate multiple current technology solutions into its own services, including the 13 solutions already paired with the platform for cyber security and payments, as well as permitting access to Backbase’s managed hosting services

First Bank, a full-service bank based in St. Louis, United States, has gone live with the Backbase Engagement Banking platform for “a seamless, digital-first experience” for its customers.

Founded in 1910, the family-owned bank provides commercial, retail and business banking services across the states of Missouri, California and Illinois, while also offering mortgage services in Kansas.

It is now leveraging its partnership with Backbase, a Dutch provider of front-end digital banking solutions, to integrate its services through its Engagement Banking platform, citing its centralised nature as a reason for its selection.

Bala Nibhanupudi, Executive Vice President and chief technology and operations officer at First Bank, describes the partnership as “the final step in our years-long digital transformation journey”, which has seen the revamping of its physical infrastructure, banking core, middleware and CRM.

The platform is set to allow the bank to integrate multiple current technology solutions into its own services, including the 13 solutions already paired with the platform for cyber security and payments, as well as permitting access to Backbase’s managed hosting services.

At the customer level, the bank’s adoption of platform means they will be able to engage with its services by exclusively digital ways, while this interaction will no longer be restricted to areas where it retains a physical presence.

Sam Boggs, Executive Vice President for Backbase mid-market, says the solutions provider is focused on providing clients with digital banking capabilities that “go beyond their legacy systems and point solutions” that eventually assist them deliver new products at speed.