Choosing a freakishly effective social media strategy for your business can be difficult at the best of times, but how do you approach it in a time when social media is the most important method of reaching customers? The fact is, we can’t use traditional methods in untraditional times. If you already have a strong social media presence, then your campaigns might only need a tweak. But if you’re a start-up you may need the assistance of a professional agency to help you with your first social campaign.

Fortunately, there are businesses already using freakishly effective social media strategies that can help you choose the right approach. The best strategies are appropriate to the current situation and can help you effectively utilise social platforms and promote your brand during these challenging times. In the present times, social media has become a key part of online marketing and the driving force behind many successful digital campaigns. It is estimated that 3.484 billion people or nearly 45% of the world’s population use social media daily.

With social media playing such a big role in our lives, it’s important to understand the role of social media in the marketing world and continue to keep up with the ever-changing industry trends.

However, keeping up with social media trends can be tough. Here is a breakdown of the top social media trends for 2021, which may be the key to a freakishly effective social media campaign.

1. Building an online community

Customers are more inclined towards personalised content that sparks conversations and allows people to build a connection with your brand.

Customer engagement is much more than just the number of followers you have, it’s about being active, encouraging conversation, and connecting with your customers on a personal level.

Sharing posts that you know your customers will enjoy is just a small part of the overall campaign. Think about the type of content that is going to get your customers talking, feeling, and engaging. You will bring in new potential customers, improve their experiences and keep them coming back for more by adding a more human element to your brand.

You can create a freakishly effective social media campaign in just 5 simple steps:

• • Know your audience
  • Solve the problems of your followers
  • Be courteous
  • Listen to your audience
  • Be open and honest

2. Social media trends

Many of us are trying to take time away from screens, with more people spending less time on social media. A large number of adults make a conscious effort to limit their time spent on social media. And some even delete their apps altogether because social media has left them feeling overloaded, concerned about their mental wellbeing, and fed up with reading fake news.

Therefore it’s important to understand the impact that social media can have and use this opportunity to put some more time into other marketing channels, such as email marketing and SEO, both of which are equally important.

It’s not clear as to whether this ‘digital detox’ trend is temporary, or whether it’s something that will continue over the longer term. However, it’s important that content across all social media platforms add value and provide your audience with some positivity. Therefore, it is important to consider what’s going to make you stand out.

3. The power of micro-influencers

Influencer marketing is becoming more and more popular, and for many brands, it has become a successful way to bring in new customers, create brand awareness and increase revenue.

There are two different types of influencers, celebrities/social influencers, and micro-influencers. It’s obvious that both produce great results in terms of online marketing, but which one is more effective? According to the 2018 Global Micro-influencer Study conducted by SOCIALPUBLI, micro-influencers are where the power is at, with engagement levels being 7 times higher than celebrity/social influencer content.

Big brands such as H&M, Glossier, and LUSH are all integrating micro-influencers into their social media strategies, which is generating great results.

So you can try reaching out to some micro-influencers, people who will be true advocates for your brand. The validity and honesty that they provide will help your brand thrive, and should allow you to create a better connection between you and your customers in the long run.

4. The rise of social media platforms such as Tik-Tok and Pinterest

Social media platforms such as Tik-Tok and Pinterest are expected to surge even further in 2021. Taking the industry by storm, they are going to be one of the biggest places for freakishly effective social media campaigns. They have opened the doors up for many brands to engage with more people and offer new ways to promote their products.

Not only is Tik-Tok fun and entertaining, but it’s a great platform to reach younger audiences, specifically 16-24-year-olds. It also offers a cheap, effective way to reach out to your target audience and build a fun community around your brand. On the other hand, Pinterest has also proven to be a valuable platform for E-commerce businesses. Acting like a mood board, it can be a freakishly effective social media for advertising and selling new products. Research suggests that Pinterest can offer high conversion rates as users are more likely to buy something they’ve seen on Pinterest rather than other social media platforms.

If you’re not already on these platforms, then they might be an option. You can figure out some new ways to sell your products on these platforms and reap the benefits.

5. Sharing stories

One of Instagram’s many great features is the ability to share your stories. This personalised element is entertaining, interactive and gives you the ability to share so much with your followers. From question tags and polls to filters and stickers, there are so many ways to make your business stand out from the crowd. You can start linking stories to your website once you reach 10,000 followers, which will help boost online traffic, which makes it a freakishly effective social media.

You can connect with your customers, start conversations, share customer-generated content and spark inspiration using this incredible tool to your advantage.