Social media plays an important role in the marketing strategy for any business and if you plan correctly, you can have a freakishly effective social media strategy. The most crucial part of achieving this lies in incorporating social media in your overall marketing strategy, as the way you link your social media link on your platforms can determine the outcome of your campaigns. Linking your social campaign with your platforms can boost engagement, expand your reach, improve search engine optimisation (SEO), and overall enhance your brand’s marketing efforts.

You can get freakishly effective social media results by creating a clear linking strategy as this fine-tunes the focus of the content you create and share.

The basics of social media marketing

Around 3.5 billion were expected to use social media in the last year, which is nearly 40% of the world’s total population. With figures as high as these, it is no surprise that businesses are more keen than ever to take advantage of the ever-growing reach of social media. Indeed, there have been freakishly effective social media results from campaigns conducted by businesses across all sectors. And now, as people are restricted to their homes due to the Covid crisis, the demand for social media has reached unprecedented levels. People are engaging with social media at levels never seen before and this offers an opportunity for businesses to engage with this large audience to promote their products and services.

What is social media marketing?

Social media marketing refers to business activity on social media platforms such as Facebook, LinkedIn, etc. which contributes to the marketing objectives of business such as brand awareness, website traffic, and customer acquisition. A freakishly effective social media campaign will ensure that your business meets all the objectives of the social campaign.

Most marketing activity by businesses involves content, which could be could be text, images, or videos. But this engagement may extend to other forms such as community engagement and paid ads. When implemented in a carefully considered way, there can be highly rewarding results of freakishly effective social media campaigns.

How do you know if your content is effective or not? You can measure the impact of your social media campaign on a number of parameters. For example, if a piece of content is shared widely across social platforms, you can conclude that the campaign has been able to achieve the desired results. This is an important parameter because it means audiences are keen to share it. A freakishly effective social media campaign means social users almost feel compelled to share it. This is where the power of social campaigns lies. When your audience shares your content, they become your channel of distribution.

Whether it’s tagging a friend in a post or retweeting something, content that is highly effective and visually attractive is likely to receive high engagement and shares.

What is the most effective social media channel?

There is no one social media channel that can be deemed the most effective. Though social channels seem to be broadly similar, different social channels are targeted at a specific audience with its own demographics. Every social channel focuses on specific objective and, depending on the business objectives, various social media channels deliver different results. While content may not attract the desired level of user engagement levels on one platform, there can be freakishly effective social media results on another channel. For example, Twitter focuses on short messages, whereas images are the mainstay for Instagram. A video on Facebook is unlikely to be more effective for driving business audience traffic than an article on LinkedIn.

Therefore, the selection of the social platform for your social campaign will also vary depending on these factors. You can expect to drive desired results on social media and expect freakishly effective social media performance only if the content is highly tailored for that platform and audience.

What are the advantages of social media marketing?

The results of your campaigns will depend on the objectives you set in for your social campaign. The sales you get and the traffic your website receives will depend on the social channel you are advertising on.

However, there are some general advantages of using social media that apply to nearly all social platforms. These include:

Your brand becomes more discoverable

If you’re posting content on a number of social media channels that are tailored to your target demographic, you’re naturally likely to be discovered by new potential customers.

Having productive engagement with customers

It’s no wonder so many companies use Twitter for customer support, or run Q&As on Instagram Stories. Social media marketing offers a personal and informal way to get to know your audience.

Users come to know more about a brand. They can have an insight into the company, such as the company culture and the people behind the business. This helps boost customer loyalty, which means more potential sales. Moreover, a loyal customer base means they are likely to spread the word about your business, raising the potential for further sales.

Building a community

A freakishly effective social media campaign helps to connect your business with your target audience and other relevant businesses irrespective of your industry.

So, freakishly effective social media campaigns offer a number of advantages.

How to create a social media marketing strategy?

All social media marketing activities need a clear and precise strategy to begin with. You can’t launch on social channels or create content until you determine your business objectives. You have to be clear in your mind about what you intend to achieve out of your social marketing activity. Once you decide on your goals, this will save time and resources and help you establish the key metrics to track success. There is no one-size-fits-all approach to it as no two businesses are similar. Every business has its unique goals and objectives, and the resources to achieve them, so start by listing all that you want from your social activity, and then prioritise those goals in terms of value for your business. Once you have set your core objectives, you are ready to proceed with your social media activity.