The freakishly effective social media management tools make it easier for you to manage your social media posting, marketing, and management. Companies spend a lot of money and time these days creating killer content for Facebook, Twitter, Instagram, and the various other social media platforms out there. Whatever business you’re in, reaching your customers, clients and readers relies on the ubiquity of social media sites to a huge extent.

But there’s no point spending time and resources on fantastic Facebook posts and tremendous tweets if you then don’t know how to effectively monitor their impact and influence. Counting how many followers you have is only part of the overall campaign, and freakishly effective social media management tools can help with this analysis.

For example, while social media is often considered essential by businesses, they often don’t realise that social media audiences are not in a transactive state of mind and so direct sales don’t often work unless time-limited. However, social media can be very effective as communication platforms for brand development.

Getting the most out of your chosen social media platforms is going to be an integral part of your content marketing, which in turn is a crucial part of your overall online marketing strategy.

Here are the freakishly effective social media management tools that can make it easier for you to manage your social media posting, marketing, and management.

1. Ripl

Ripl offers a platform that makes it easier to generate professional-standard content for social media. Along with offering thousands of templates and over half-a-million stock uses to use for content and animated images, Ripl also makes it easy and quick to create media such as branded videos with just a few clicks.

Posts can be written, edited, and scheduled on the go, as accounts can be directly managed from an Android or iOS mobile device for easy use. Engagement statistics are also available for you to track from one place, and recommended hashtags are provided for audience targeting.

According to Ripl, it already has more than 4.5 million small businesses in its userbase, who are using the servcie to publish and share content across all the major social media platforms such as Facebook, Instagram, LinkedIn, Twitter, and YouTube.

It offers both monthly and annual subscriptions, as well as a 7-day free trial.

2. SEMrush

SEMrush is best known for being an inclusive SEO software platform, but it also incorporates a couple of useful tools for freakishly effective social media management across Facebook, Twitter, Instagram, Pinterest, LinkedIn, and Google My Business.

This social media tool allows you to schedule and post to different social media platforms. It includes an image editor, UTM-builder, and link shortener, for customising your posts, which you can then publish immediately or according to an automated schedule. It also allows you to manage ads specifically across Facebook, Instagram, Facebook Messenger, and the Audience Network.

The social media tracker then permits you to track cross-platform engagement with users, allowing you to collect analytics for reports in a single dashboard. This includes both reactions to posts as well as mentions elsewhere and you can even monitor rivals to find out how often they are posting.

The biggest advantage, however, is the fact that SEMrush permits you to integrate your social media management with your overall SEO and marketing strategy, and provides a useful platform that brings everything together in one place.

3. Hootsuite

Hootsuite aims to provide an all-in-one platform for freakishly effective social media management across multiple sites. As expected, it provides you with an option to search and filter through existing social media, in order to find brand mentions, insights, and demographic information.

Additionally, with any of Hootsuite’s plans you can schedule posts from multiple profiles across multiple social media sites. This allows you to make sure any marketing campaigns are appropriately timed and targeted, whenever and wherever you require them to be. This is especially useful when posts can be tagged to make sure you store them in the right place for use at the right time.

It also includes an analytics feature so you can track and measure performance against KPIs. Reports are customisable, so you can make sure you display and read the data you need to and stay focused on that. This is really useful as Hootsuite is built to work for teams, not just individuals.

It also provides a number of integrations, such as Asana, Slack, Mailchimp, Trello, and Zendesk, ensuring that you can work productively and efficiently when it comes to building freakishly effective social media marketing and communications campaigns.

4. Sprout Social

Sprout Social is probably first and foremost known as a one-stop-shop for managing and scheduling all of your social media accounts through one simple-to-use platform. It is indeed very handy for your company’s social media administrator when they’re trying to juggle Facebook, Twitter, Pinterest, and more at once.

But it doubles up as a powerful tool for analysing your data, too. You can sort by various demographic and geographic measures to quantify exactly what content is working for which followers. Sprout can manage multiple accounts and monitor keywords across all social media so that you know when your brand is being discussed. It also helps your company respond to customers by directing messages to the people within the organisation who need to act on them.

You can try Sprout Social for free with its 30-day trial. If you like it, starter plans cover up to five different social profiles, with additional plans offering more profiles, scope, and features.

5. Buffer

Rather like Sprout Social above, Buffer is another all-in-one software that lets you post to your platform and then analyse the results. One of its major advantages of this software is just how simple and straightforward it is to use, while also providing flexibility. The fact it provides analytics in real-time makes it easy to instantly judge the impact of your content.

You can use the “Top Post” icon to compare different forms of content to see which works best for each network. While the Buffer app also allows for seamless Google Analytics integration for tracking the success of your marketing campaigns.

Payment plans depend on whether you’re looking to publish or analyse social media accounts, with different pricing for each based on the volume of accounts or published content you want to manage.