With this designation, Ordergroove leads a highly selective and curated list of apps in the Shopify Plus ecosystem, the company said

Relationship commerce company Ordergroove has been named to the new subscription category of the Shopify Plus Certified App Partner directory.

With this designation, Ordergroove leads a highly selective and curated list of apps in the Shopify Plus ecosystem, the company said on its website Thursday (April 14).

This certification establishes the category that Ordergroove created as a fast-growing category in Shopify Plus’ ecosystem and empowers Shopify Plus merchants to deliver a frictionless shopping experience that maximizes customer lifetime value, the company said.

Ordergroove helps clients gain more value from subscriptions, including adding incentives for customers and giving businesses more ways to see analytics. Last year, the company saw a 70% increase in subscriptions and a 73% rise in new customers.

In its announcement, the company pointed to predictions that 75% of direct-to-consumer (D2C) brands will have a subscription business model by the end of next year, with total gross merchandise value (GMV) processed by physical goods subscriptions poised to reach $349 billion by 2026, or 58% of the entire subscription economy.

The Certified App directory ensures Shopify Plus merchants can find and connect with trustworthy, high-performing apps, per the announcement. Shopify Plus brands that use Ordergroove to connect with customers include OLLY, Clif Bar, Peet’s Coffee and Enfamil.

For D2C brands and retailers, subscribers are their most profitable customer segment, Ordergroove CEO Greg Alvo said ‘as the demand for Relationship Commerce experiences continues to accelerate, we’re excited to address the unique needs of Shopify Plus merchants to build more frictionless experiences for merchants and consumers alike, while creating lasting relationships.