Though social media apps such as Facebook and Instagram continue to evolve, other apps have also made it to top 10 social media apps. Of the total world population of 7.715 billion, more than half of the people use one or several social media apps or networks.
Here are the top social media apps that continue to rule the social media landscape:
- Telegram
Thanks to its user privacy driven policies, Telegram is one app that is steadily expanding its user base. Its security is what makes the app stand out among its competitors.
It is one of the top social media apps from a business point of view as brands can connect with their users instantly. For example, brands and businesses can create chatbots on Telegram or use it’s channel feature in order to broadcast messages to a number of subscribers at once.
Even after multiple clampdowns by the government bodies, Telegram has gained much popularity as compared to other top social media apps.
- Meet Up
Meetup is another social media app which aims to bring together people across cities.
To use this app, the user needs to shell out a fee. Meetup’s subscription plans range from a month to six months.
Reddit is one of the top 10 social media apps which encourages discussion on various topics. With its most agreeable design, this network is a happening place for mobile social media app users. The free social media app holds a strong community of an intelligent group of people who discuss, chat, share pictures and videos.
There are also dedicated forums for almost every topic, called ‘Subreddits’. However, subreddits have different engagement levels.
LinkedIn is the best social media app for professionals around the globe. It is effortless for users to promote themselves and their businesses on this network. Users can increase their business connections by connecting with other professionals.
It can also be used as a social media app for marketing and is employed by businesses to attract promising talent. LinkedIn also offers opportunities to advertise your business, like sending personalized ads, boosting your content, and displaying ads on the site.
- Tapebook
Tapebook is a new social network. It’s a place where you can record and only engage through short audio & video “tapes”. It’s kind of social podcasting with a video twist. You can record conversations with friends just by calling them or start a vlog/audio-log by recording solo. People have been sharing their talents, travel stories, podcasts, live music, cover songs, and also teaching skills. Tapes are published to the TapeFeed for the community to engage with. They have a slick user interface and unique design.
Their current feed of audio/video content is public. They have no ads, with strong views on user privacy. Based on their blog, Tapebook is also working on creator monetization.
Instagram is another social media app that has become popular. It now has millions of users around the globe, which are increasing by the day. Every other day, Instagram introduces a new development for engaging its users even more. Instagram lets you share a wide range of content like videos, live videos, photos, and stories.
Recently, it has also launched IGTV to support long-form videos. To promote your brand, you can create a business profile on this popular social media app, which provides you rich analytics of your posts, views, likes, and profile.
It’s a fun social media app that lets the user schedule the posts using some third-party tools.
Messenger used to be the messaging feature within Facebook, but since 2011, Facebook has converted Messenger into a standalone social media app and expanded its features. You can now connect to your friends and family without logging into Facebook, with lots of other features that were not there earlier while messaging through Facebook chat.
Businesses can advertise, send newsletters, create chatbots, and do many more things on Messenger. These features have given businesses and entrepreneurs a multitude of new ways to connect and engage with their customers, and made Messenger, one of the most popular social media apps.
In the wake of the increasing use of Facebook, companies are even leveraging Facebook Messenger Marketing Solutions to boot their business reach and profitability.
Twitter is a popular social media app, a known real-time public microblogging network where users can get new updates. It has been appreciated by most of the mobile social media app designers and users for its short word limit feature.
Its emphasis on the real-time info and the things that are happening around the world makes this social networking site unique and different from other social media. Twitter is also an ideal social media network for customer service.
- Snapchat
Snapchat is one of the most popular social media apps which has captivated million hearts already. The idea of Snapchat is not only attractive but also it has one of the unique features like self-destructive ‘Snaps’, and users can send a picture or a short video as a message which automatically disappears after a few seconds.
Snapchat was one of the latest social media apps which made the ‘Stories’ popular, which was eventually adopted by other social media apps like Instagram. The popularity of Instagram has affected Snapchat’s growth and marketers’ interest in using this new social media app as a marketing and advertising opportunity.
Pinterest is yet another among the top social media apps, which has been proving to the entire globe that how significant visual content is or could be. It is the fastest standalone mobile app that has reached millions of monthly users that have made it a huge influencer.
Usually, Pinterest users like to be inspired by new ideas, to try new things; hence, having a presence on Pinterest can help you leave your brand in the minds of consumers. This provides your brand with an opportunity to influence and shape their buying decisions.