Irish fintech Dimply raises $1.08 million in seed funding

The Dublin-based fintech helps financial companies reach their customers using an intelligent experience and engagement platform

Irish fintech start-up Dimply has raised €1 million ($1.08 million) in seed funding and signed its first commercial deal as the company prepares to rapidly ramp up its operations.

The Dublin-based fintech, which was founded in 2020 by Alan Quinlan, Colm McLoughlin and Johnny Kane, helps financial companies reach their customers using an intelligent experience and engagement platform. It bridges the gap between the digital offerings from banks, insurers and wealth managers and their customers, creating a unified and personalised advice hub.

Chief executive Quinlan said the fundraise would give the company added capacity to develop further partnerships with top-tier companies. Dimply has now raised €2.1 million ($2.27 million) to date, with backers including Enterprise Ireland and a number of angel investors.

As part of the expansion the company will be growing its team, hiring product and content designers to support customer interest across the banking, insurance and wealth management spaces.

Its first deal, a commercial agreement with Mercer Ireland, will focus on driving active engagement with Mercer’s defined contribution (DC) pension scheme members. Mercer has an active pipeline in Ireland, Britain, Europe and Australia.

We’re passionate about helping people to actively engage in their financial future. That’s why we’re delighted to partner with financial providers to create pathways to better financial outcomes for the users, Quinlan said.

He said Dimply planned rapid scaling in 2022, with interest levels surpassing the company’s expectations.

We see export markets such as Apac and financial centres of Emea as central to our growth this year, he said. We recently visited Australia on a trip sponsored by Enterprise Ireland and the feedback was incredibly positive – a major endorsement of the need for our solution.