Leaf Grow secures £1.75m from Maven Capital Partners

The company secured funding of £1 million through the North East Development Fund and £750,000 through The Future Fund

A New Castle-based company, Leaf Grow has secured £1.75 million funding led by Maven Capital Partners. It provides end-to-end performance marketing services for eCommerce businesses.

The company secured funding of £1 million through the North East Development Fund, which is supported by the European Regional Development, and £750,000 through The Future Fund, a government scheme backed by the British Business Bank.

Maven Capital Partners provides funding to SMEs and attractive investment opportunities.

The funding will enable the company to invest in its engineering and data science teams, sales & marketing activities and expand its Newcastle operations, as it continues to roll out a range of product enhancements.

The company was founded by Daniel Salas, Gilbert Corrales, Helga Alvarez, and Melvin Salas, and reduces campaign management time whilst delivering a better return on ad spend using smart setups, interest-based audience targeting, and campaign budget optimisation.

The platform enables Leaf’s Marketing Engineers to enhance Facebook audience targeting and optimisation, to drive efficiencies on ad spend and improvement in performance, across the entire customer journey by utilising a range of real-time conversion rate signals from client websites.

The company has a host of companies as its clients including, gaming companies, crypto startups, events and membership organisations, retail, and e-commerce.

The company says that its global online advertising market is expected to reach $982 billion (approx £706 billion) by 2025.

Peter Smith, the Investment Associate at Maven, said: The social ad space is constantly evolving, and organisations must remain dynamic to ensure more than ever that they are engaging customers and creating bespoke experiences to satisfy those customers. Leaf is helping businesses cost-effectively acquire and retain high-value customers in what is an increasingly competitive environment. Gilbert has built an impressive business and we are delighted to support the business as it enters an exciting new phase of growth.

Gilbert Corrales, CEO of Leaf Grow, said: Leaf has grown significantly in the last two years with very little capital investment. The whole team is excited about what we will achieve with the additional backing from investors and we are really pleased to welcome Maven as part of this round. It is an exciting time for us, and we are experiencing very strong commercial traction from clients all over the globe.