Linktree surpasses 50 million users

The figure represents a significant rise from the 2.7 million users the firm had in 2019

Link-in-bio startup Linktree said on Wednesday that it has surpassed 50 million users.

The figure represents a significant rise from the 2.7 million users the firm had in 2019. The firm has been growing consistently, adding around 10 million users (or Linkers, as Linktree calls them) in the span of just five months.

Linktree is considered one of the top link-in-bio tools on the market, with its rivals owning a significantly smaller portion of the share. Rival Later has nearly 7 million users, whereas Beacons has over 2 million.

It is astounding to see the scale we have reached by being Linker-first — now empowering over 50 million Linkers with a space that they own, to grow and monetize, Linktree’s co-founder and Chief Executive Officer, Alex Zaccaria, said in a statement to TechCrunch.

The firm said it is also launching the beta of its social commerce offering. The new program, which was in alpha back in March, lets creators add storefronts to their link-in-bio pages and take a 12% to 15% commission on sales. All users will be able to apply to join the program later this year.

The experiment initially launched with a few brands (Revolve, Sephora and Urban Outfitters) and was only available to a few creators. Starting today, Linktree is opening it up to more users and has added over 2,000 brands, including Adidas, Lululemon, New Balance and Net-a-Porter. Creators can access a huge product catalogue featuring thousands of items that they can highlight on their storefronts.

The firm also added a new feature in tandem with the beta launch: Users can now upload user-generated content to promote relevant content from their social media accounts besides recommended products.

Linktree’s social commerce offering could prove helpful to influencers, as it gives them the means to effectively monetize their audience. The global market for social commerce is predicted to touch $1.2 trillion by 2025, as per Accenture.

The goal of the program is to supercharge the organic social commerce activity we are seeing on-platform, making this easier for both Linkers and brands, Lara Cohen, Linktree’s vice president of brand development, told TechCrunch. We estimate that Linkers are driving upwards of $6 billion in annual (gross merchandise value) via their Linktrees already. We want to reduce friction and increase conversion by cutting down the number of clicks needed to make a purchase, and enabling customers to discover the products that Linkers love directly on their Linktrees.