Meta establishing creative studio in Reality Labs division

Mark Zuckerberg, CEO at Meta, announced these moves in a Wednesday post on Threads

Meta is establishing a new creative studio in its Reality Labs division and has hired longtime Apple design executive Alan Dye to lead it.

Mark Zuckerberg, CEO at Meta, announced these moves in a Wednesday post on Threads.

The new studio will “define the next generation of our products and services” and will include designers with “deep experience building iconic products that bridge hardware and software,” Zuckerberg said in another post.

Together with Dye, the creative studio will include Billy Sorentino, another design lead from Apple; Joshua To, who has led interface design across Reality Labs; Meta’s industrial design team; and its metaverse design and art teams, Zuckerberg said in a third post.

We’re entering a new era where AI glasses and other devices will change how we connect with technology and each other, Zuckerberg said in a fourth post. The potential is enormous, but what matters most is making these experiences feel natural and truly centred around people. With this new studio, we’re focused on making every interaction thoughtful, intuitive and built to serve people.

Dye joined Apple in 2006 and became the company’s Design Studio Lead in 2015, according to his LinkedIn profile.

During that time, Dye “shaped the evolution” of every major software platform for iPhone, iPad, Mac, Watch, TV and Vision Pro, according to the profile.

Introduced multiple generations of Apple’s design language, culminating in Liquid Glass, reshaping not only the aesthetics of Apple’s platforms but the fundamental patterns that billions of people use to navigate the digital world, Dye’s profile said.