Two companies are set to debut “Bring My Pinterest to Life,” an original series where viewers can move seamlessly from watching to shopping through Pinterest and its brand partners
Pinterest is reportedly launching a shoppable TV partnership with streaming platform Roku.
Two companies are set to debut “Bring My Pinterest to Life,” an original series where viewers can move seamlessly from watching to shopping through Pinterest and its brand partners, Chain Store Age reported Friday.
In the series, set to premiere in March on Roku, creators Drew Michael Scott, Caroline Vazzana, and Tay BeepBoop Nakamoto work with Pinterest users to turn their boards into “real spaces and transformations,” the report added.
Per Chain Store Age, each instalment focuses on an “inspiration to realization” journey, led by hosts who focus on ideas, products, and brands from featured Pinterest boards in a shoppable format. Viewers can also move from the show to Pinterest to get more ideas and boards, or to brand sites to buy items they’ve just seen featured on the show.
The news comes weeks after Pinterest announced plans to extend its performance advertising capabilities to connected TV (CTV) by purchasing CTV performance advertising platform tvScientific, which allows advertisers to run their own CTV campaigns, pay by outcome and determine the impact of TV.
Looking ahead, advertisers will be able to buy TV with the performance metrics they are already using, turning Pinterest into a true search, social and CTV performance solution, Pinterest CEO Bill Ready said in a news release.
Pinterest also recently began testing a new shoppable recipe experience in the U.S. This service lets users add ingredients from eligible recipe pins (uploaded images and videos stored to their account for fast retrieval) directly to their Walmart online or mobile cart by tapping on the “Shop Ingredients” button.
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