Renoon allows shoppers to search for sustainable fashion based on a range of parameters
A platform that helps customers discover ethical fashion companies, has launched a new website and app.
Renoon, the Amsterdam-based fashion-tech company, allows shoppers to search for sustainable fashion based on a range of parameters, which include, materials used, carbon-neutral, vegan, blockchain traced, second-hand, and rental as well as brands’ sustainability credentials.
The platform is split into five categories: environmental protection, human wellbeing, animal ethics, innovation and technology, and modern consumption.
It automatically processes the sustainability features and certificates of the fashion products of retailers and splits them up and lets consumers explore the products based on those categories.
The framework is also put online to let users know how the garments are judged as ‘sustainable’.
We wanted to build the easiest and smartest way for people to find sustainable options in the best way possible, co-founder Iris Skrami said at a press event that FashionUnited attended on Monday.
Skrami, said Renoon gives control back to the shopper when searching sustainably.
Changing the world as an individual is difficult, but with the right tools and technology it can be a lot easier, Skrami said. We understand better than anyone that style is important and we want to bring back the fun of fashion without the guilt.
Renoon is initially targeted at consumers from the Netherlands as an invite-only platform, with a full version to be launched at an unspecified date.
Renoon is backed by top figures of the fashion and tech industry, which includes the ex-chief information officer of Gucci, the chief financial officer of Moleskin, and the ex-managing director of Spotify.
Irene Boni, the former chief technology officer of Yoox Net a Porter Group, and also an investor, said what is special about Renoon is that it allows consumers to see underneath companies’ sustainability claims at what they are truly offering.
It’s really a way of getting a lense of truth when it comes to sustainability and putting it in the hands of the shoppers, she said.
Renoon currently curates over 1 million products on its platform from over 200 partner brands, which includes names such as Stella McCartney, Vestiaire Collective and Luisaviaroma Sustainable.
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