Snapchat unveils “Snap to Store“

Snapchat unveiled a new ad product Wednesday called “Snap to Store.” The product gives Snapchat advertisers the ability to see whether their Snapchat ads drove users to stores, and offers advertisers a proprietary dashboard to measure those online-to-offline conversions.

Though brands like 7-Eleven, Paramount Pictures, and Wendy’s have been using the product in beta form for months, Snapchat is finally offering the product to the greater advertising market. And it has some interesting data to entice new advertisers, as well.