The data pertains to trends seen in the month of October during the festive sale
Amazon India on Sunday said it has seen the highest number of customers shopping on its platform than ever before, with 79 per cent of new customers coming from tier II and III towns.
Amazon.in, which kickstarted its Great Indian Festival 2021 on October 2 with Prime Early Access and went live for all customers on October 3, said more than 10 lakh customers purchased a smartphone from the platform for the first time during the festive sale.
According to the data provided by Amazon India, customers from 99.7 per cent pin codes shopped during the month-long celebrations.
More customers shopped on Amazon.in than ever before, with 79 per cent of new customers coming from tier II and III towns like Ernakulam, Guntur, Krishna, Godavari and more, it added.
Amazon.in said Prime continues to be a customer favourite with 3 out of 5 signups coming from beyond the metros like Nalgonda, Chandrapur, Alwar, Hassan, Bijnor, Malda and Itanagar. Also, one out of two Prime members who shopped during the festive season, are from tier II and III towns.
It added that ‘Local Shops on Amazon’ sellers clocked a 2x spike and sold over 10 products every minute. “Most loved categories” from Local Shops on Amazon include major appliances, kitchen, home entertainment (TVs), furniture, home, lawn and Garden, and grocery.
The data pertains to trends seen in the month of October during the festive sale.
We are truly humbled to see how this festive season has brought joy to lakhs of sellers on Amazon.in with many becoming lakhpatis and crorepatis. We also witnessed great participation from over 360,000 MSME buyers on Amazon Business this festive season, Amazon India Vice President Manish Tiwary said.
He added that the company remains committed to helping customers find everything they need on Amazon.in, with a wide variety of selection across categories, top brands, and fast delivery.
Amazon.in said fitness continued to be a customer favourite with cycling being the new trend as electric bikes and Shimano geared bikes were among the most purchased.
In apparel, we saw a shift from WFH (work from home) essentials to festive clothing like women’s kurtis, women’s ethnic wear and men’s t-shirts. Gold jewellery was a favourite with customers buying Gold coins, pendants, earrings, rings, necklaces and more this festive season, it added.
Amazon said it saw overwhelming response from businesses in tier II and III markets with 55 per cent of orders coming from these markets. More than 46 per cent increase was witnessed in new MSMEs (micro, small and medium enterprises) who created a business account with Amazon Business during the Great Indian Festival as compared to 2020.