Following the series of successful launches with BBM Messenger in South Africa , USA and Canada , Billaway, a U.S. based marketing technology company that enables mobile phone consumers the ability to earn rewards, today further extends BBM Rewards with Creative Media Works, which operates as BBM, for consumers across Android and iOS platforms in Malaysia , Nigeria , Singapore and the United Kingdom.

BBM Messenger users across the four markets can now earn mobile airtime or gift cards via BBM Rewards when they engage in surveys and other activities. Free mobile airtime is available to anyone who uses the BBM Messenger app, which can be downloaded for free on iOS and Android smartphones.

To participate in the service, the user simply clicks on ‘Rewards’ in the ‘Discover’ menu within BBM Messenger.